The key to building sustainable growth is deeply understanding buyers.

In this course we cover all the essential elements you need to find and use buyer insights in complex purchase processes that often include a buying committee.

  • B2B buying trends
  • High impact personas
  • Documenting your ideal customer profile
  • Qualitative research techniques for message testing
  • Aligning content to your buyer's journey

The course is about 90 minutes of video content broken out into six modules to make it easy to fit into your schedule. As a special bonus every student will get a full workbook of exercises to apply learned concepts directly to your work.




Accelerate Your Growth. Enroll today.



Students rave about the course


"Samantha Stone goes deep into very familiar topics, but draws out of them unique, practical perspectives that many courses overlook." Marketing Director


"Samantha has a way to deliver information in a way that is never intimidating ...Samantha shares personal examples from her experience that bring to life the lessons in this course...She’s generous with her knowledge and what’s more – the downloadable files help take away the overwhelm or guesswork for what your next steps should be." Jasmine De Puy, Marketing Strategy Consultant


“My students are not always a fan of online courses but this one stands out as truly exceptional. Samantha's teaching style is dynamic and engaging—her warmth, humor, and genuine personality somehow translate through a computer screen! The course content is incredibly practical and relevant to any marketer's toolbox. I appreciated the unique perspective that was offered in each lesson and the accompanying workbook was a great resource for reinforcing the concepts learned in the course. I highly recommend this course to anyone looking to master their skills in finding and understanding buyer insights." –Jules Morris, Professor of Marketing, The University of Tennessee, Knoxville, and CEO at BombDiggity, LLC Marketing & Agency


"This course was extremely insightful and I hope to implement Samantha's findings into my professional career after graduation. " Evan Dawson, Senior at The University of Tennessee